Hawthorn Club

With ties to the historic Hawthorn Cycling Club, DLX's marketing and branding campaign drew out the strong community and history story to create a distinct property identity and compelling sales proposition. With five levels, including ground-floor retail spaces, Plus Architecture created a building that works with DLX's design to celebrate a spirit of connectedness in one of Melbourne's premier suburbs.

Name Generation

Brand Identity

Brochure

Flipbook

Website Design

Hoarding Design

Display Suite

Aerial Photography

Lifestyle Photography

View Photography

Level Photography

Copywriting

Advertising